We then explain how investors set stock prices, which entails a detailed discussion of market efficiency. We begin in Chapter 5 with an examination of Eugene Fama’s efficient market hypothesis, where we establish the rules the market follows to set prices.

Pay special attention to the footnotes at the bottom of the pages in many sections. Like many great investment books, readers will get more over the years as they reread the book and gain context from their investment work.


We demonstrate that the manager will not even listen, much less adopt, an investment idea unless it matches his investment criteria. We show in Chapter 11 how to organize the content of the pitch to maximize its impact.

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{How the Stock Market Works|Pitch the Perfect Investment – by Paul D Sonkin & Paul Johnson (Hardcover)|Secrets to Investing Like Warren Buffett}



  • He’d ask certain questions like, what would prevent a competitor entering your market if it were so lucrative?
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  • Any chance you have to catch their lectures, videos, or writings, I strongly urge you to take the time and explore what they are saying.
  • As said by Nicholas Galluccio, CEO of Teton Advisors, “To the active portfolio manager, beating the market is essential.
  • Common mistakes include pitching deep value stocks to funds looking for high-quality companies, spending 10 minutes describing a company’s business and industry rather than showing how an idea will generate alpha, and failing to deliver a pitch in only a few minutes.
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  • Literally think this is the only book on investing you’ll ever need (especially if you’re considering a career on the buy-side).
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  • These are all very valuable questions, and they must be addressed in your investment proposal.
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Even if an investor does not have a boss to pitch to, the investor should always write down a succinct investment case for each investment. Money managers, analysts, bankers, executives, salespeople, students, and individual investors alike stand to gain massively by employing the techniques discussed here.

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If the stock is at $5 and you think it’s worth $6, their eyes will glaze over. Once their sense of greed is engaged, then their sense of fear starts to kick in.

{Deals on Pitch The Perfect Investment|}

But also for individual investors in order to put their investing rationale in an objective manner. Many investors are members of investor groups and they often discuss their ideas in the groups. This presentation knowledge will help them articulate their ideas to others.

Finally, we discuss in Chapter 12 the different elements necessary to ensure the effectiveness of the delivery, while minimizing extraneous factors. Investors who succeed on Wall Street spend their career analyzing companies, and honing and refining their investment strategies.

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